Semenyih Memorial Hills Berhad (“SMH”) respects our customers’ right to privacy. Our privacy policy underscores our efforts to keep your personal information confidential as follows:
  • Collection of customer information (personal data) is kept to a minimum sufficient for us to serve your needs and to help deliver products and services that meet market demands.
  • Personal data is accessible to only authorized employees.
  • Any data that may be provided to third parties will be restricted to those portions that are relevant for the intended scope. restricted to those portions that are relevant for the intended scope.
Collection of Personal Data

Your personal data is provided to us via various forms such as Sale Orders, event registration, payment authorizations etc. Personal data which you will be requested to provide includes your name, NRIC, address, contact numbers / emails, emergency contact and other details. Information may be provided by you on a voluntary basis, but in order for us to enter into a contract and to validate and authenticate certain business processes, or for compliance purposes, you are obliged to provide this information to us. Other personal information may be offered to us voluntarily. Should you inform us in writing that you do not want us to use your personal data beyond fulfilling the minimum requirements for us to complete a transaction, we will respect your wishes. You may also, at any time, choose not to receive any marketing materials from us by contacting us directly.

Purpose of Collecting Personal Data / Disclosure

All personal data are intended for our business processes and will not be made available to third parties, unless required by them to complete a specific function or task, for audits, for compliance, for any statutory disclosure purposes or where we may be compelled to do so to comply with by reason of judicial proceeding or by the Government. We may also disclose your personal data if we determine that such disclosure is reasonably necessary to enforce our terms and conditions or protect our operations. Additionally, in the event of a reorganization, merger or sale, we may transfer any and/or all personal information to the relevant third party for business continuity.

We will also use your contact details to issue you product and/or service updates, including any new promotions or events, receipts, statements in relation to transactions, new information etc. Personal data will be retained by us to fulfil the purpose(s) for which it was collected or to comply with legal, regulatory and internal requirements. We would request that you update us in the event of any changes in your personal data to ensure that our records are up-to-date and to enable us to communicate to you any material information or in relation to marketing events.

Personal Data Security

We will take reasonable care to protect the personal data held by us from loss, misuse, modification, unauthorised or accidental access or disclosure, alteration or destruction.

Personal Data of Third Parties

In situations where third party beneficiaries or nominees are identified, or products or services are novated, you will be requested to provide to us the personal data of the related third party such as their names, emergency contact person, NRIC etc. We shall rely on you to have obtained their consent to allow us to process and retain their personal data for such stipulated purposes.

Access to Personal Data

You may request to view or to validate your personal data as captured in our records. Any such request may be directed by mail to Semenyih Memorial Hills Berhad, No. 9A, Jalan SS22/23, Damansara Jaya, 47400 Petaling Jaya, Selangor or by facsimile +603-77286720 or call us +603-77295585.

Other Terms

In the event of inconsistencies between this general Policy and the terms and conditions of any specific contracts / documents, the terms and conditions of the specific contracts / documents shall prevail.

This Policy may be modified from time to time, without notice, by placing the updated Notice on our website or our offices or by notifying via email or other suitable mode(s). If you have any question or concern, please call or Customer Careline at 1-800-88-0068 or e-mail us at